Mission statements tell about basic aspect of a business. Here are the top ten best mission statements of established organizations.
1. What Do You Deal With
A company’s mission statement should express what the organization stands for in the market.
Mission statement of Google states that their mission is “to organize the world’s information and make it universally accessible and useful“.
2. Understanding business needs
You should have better understanding of your business. If your products or services are mainly designed for younger generation, then it should refer to the same. Coca-Cola company states that it wishes to ‘refresh the world, inspire moments of optimism and happiness and to create value and make a difference‘.
3. Delivery of services
Specifying the importance of customers to the company and how effectively services are delivered, in your mission statement, works well. Like the claim made by Krusinski construction company “our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance by every member of the construction team… ”
4. Goals and objectives
If you are service based company, then state what kind of top customer care services you want to provide.
Harley Davidson, Inc company’s mission statement says “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments”.
5. Plan of Activities
You should have a clear plan which specifies how you like to achieve your goals, as stated by Walt Disney company- “By continuous learning of the operational aspects of your field? Or more precisely by “Using our portfolio of brands to differentiate our content, services and consumer products … seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world… ”
6. Customer- centric
Customer orientation is an essential aspect to be considered in mission statements, especially when you are in a service based business.
Mission statement of DHL says that it “Enhances the business of our customers by offering highest quality express and logistics solutions based on strong local expertise combined with the most extensive global network presence.”
7. Emphasis on quality
Quality is important consideration which is always on the mind of customers and the company should indicate this.
Car-maker Toyota company states that it intends “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America“.
Innovation is a word which provides an indication, that the company is not willing to stay put, but wants to move ahead in a positive manner.
Sports oriented company, Nike, states that it intends “to bring inspiration and innovation to every athlete in the world.
9. Sparking interest
The mission statement should be framed in such a way, that it has elements to attract customer attention.
McDonald’s states impressively that its goal is “To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile”.
10. Helpful to Society
If your company’s products or services prove to be useful to the society, then you should say so in your mission statement. Such statements have an emotional impact on people.
“Innovative solutions, human-centric services, and Eco-friendly products that create a new future for mankind” is the mission statement of Kia Motors.