A vision statement is the future planning of a company and what is expected out of the employees to achieve in future. Vision statements are a strong leadership tool if used effectively. It is meant to be a guiding light for employees and management to see through obstacles and hurdles. A vision statement should be sort and crisp but must be very effective. It is observed that every successful company has a strong and powerful vision statement to its credit that motivates the employees as well as customers to be loyal to the brand and to work collectively to achieve better results. Some of the most popular vision statements include:
Popular vision statement 1:
Our VISION, quite simply, is to be “THE WORLD’S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, and SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. We are well on our way to realizing this Vision but there is more we must do to fully achieve it.
Popular vision statement 2:
Nestle Vision Statement
Nestlé Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.
The confidence that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products.
Popular vision statement 3:
Microsoft Vision Statement
Create experiences that combine the magic of software with the power of Internet services across a world of devices.